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STEVE BRUCE APPOINTED WESTBROM MANAGER ON 18-MONTH DEAL

West Brom have appointed Steve Bruce as their new manager on an 18-month contract.

The 61-year-old is back in work having been sacked at Newcastle in October following the club’s takeover and is charged with taking the Baggies back to the Premier League.

Bruce has plenty of experience of that, winning promotion from the Championship four times, and has managed in the midlands previously with both Aston Villa and Birmingham.

Bruce was not envisaging such a quick return to the dugout after an experience at Newcastle that took its toll on him, but he said he could not turn the Hawthorns project down.

He told the club’s official website: “I am delighted to have the opportunity to manage a club that has such great history and tradition.

“It is a club I obviously know well from my time in the midlands, and I am already relishing the challenge of taking it forward.

“I did not envisage I would return to management this quickly, but once I got the phone call from Ron (chief executive Ron Gourlay), I knew I could not resist the challenge of getting this club back to where they want to be.

“I am coming in with one aim and that is to get Albion to the Premier League.”

Bruce will take assistants Stephen Clemence and Steve Agnew with him, as well as his son Alex Bruce in a coaching role, joining James Morrison and Gary Walsh in the club’s backroom staff.

Albion’s chief executive officer Ron Gourlay said: “Steve is a highly-respected and experienced manager who has an impressive record of earning promotion to the Premier League.

“His excellent man-management skills, tactical nous, and ability to hit the ground running were among the many reasons we decided he was the man to take us forward.

“Promotion remains our objective for this season, and we are confident that with Steve leading the club we have given ourselves every chance of achieving that goal.”

Bruce will be in charge for the first time when Albion visit another one of his former clubs, Sheffield United, next Wednesday.

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Steve Bruce leaves Newcastle by mutual consent after winless start

Steve Bruce has left his position as Newcastle head coach by mutual consent.

Bruce, 60, was never accepted by the Toon faithful following his appointment in 2019 and the only surprise is the club’s new owners did not remove him as soon as they took control.

Sunday’s 3-2 defeat to Tottenham in the first game since the Mike Ashley era ended left the Magpies winless in the Premier League and staring down the barrel of a relegation battle.  

Minority owner Amanda Staveley praised Bruce for his professionalism in their dealings prior to that clash.

But with the transfer window closed until January and 12 league matches scheduled before then, the club will hope a new face can inject fresh life into the squad.

Despite the difficulties he has faced, Bruce insists he was grateful to be given the opportunity at St James’ Park.

He said: “I am grateful to everyone connected with Newcastle United for the opportunity to manage this unique football club.

“I would like to thank my coaching team, the players and the support staff in particular for all their hard work. 

“There have been highs and lows but they have given everything even in difficult moments and should be proud of their efforts. 

“This is a club with incredible support and I hope the new owners can take it forward to where we all want it to be. 

“I wish everyone the very best of luck for the rest of this season and beyond.”

Despite being a boyhood Newcastle fan, replacing Rafael Benitez, a previous spell in charge of Sunderland and a turgid style of football meant Bruce was never accepted by the Newcastle faithful.

Since the return of capacity crowds at the start of the season, Toon supporters have made their feelings clear with regular chants for the former Manchester United defender to be sacked.

Assistant boss Graeme Jones will take the team on an interim basis with the Magpies confirming the process to appoint a new head coach has already begun.

They travel to Patrick Vieira’s Crystal Palace on Saturday afternoon.

Bruce had guided the Toon Army to 13th in his first season in charge before finishing 12th last term — and Sunday’s clash with Tottenham was his 1,000th match as a manager.

Speaking following confirmation of the takeover two weeks ago, he was at peace with the fact he may lose his job.

Bruce said: “I want to continue, I’d like the chance to show the new owners what I can do, but you have to be realistic and they may well want a new manager to launch things for them.

“New owners normally want a new manager. I’ve been around long enough to understand that.

“That decision is not up to me. I accept that and I will accept what comes my way.”

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AHEAD SPURS CLASH: STEVE BRUCE REMAINS IN CHARGE OF NEWCASTLE FOR MEDIA DUTIES

Steve Bruce appears set to take charge of Newcastle’s first game under their new Saudi owners.

It had been reported Bruce would be sacked before Sunday’s Premier League clash with Tottenham, with Leicester boss Brendan Rodgers and former Chelsea manager Antonio Conte among those linked with succeeding him.

However, the club issued an operations notice on Thursday to say that Bruce would attend a media briefing on Friday afternoon.

The club head into the match second from bottom of the Premier League, without a win in their first seven games.

The takeover of the club was finally approved by the Premier League a week ago, after it received “legally binding assurances” from the new owners that Saudi Arabia would not have control over club matters.

The Saudi Public Investment Fund (PIF) – which controls how the country’s sovereign wealth is invested – has taken an 80 per cent stake in the club.

The PIF board is chaired by Saudi Crown Prince Mohammad Bin Salman and seven of the other eight board members are described either as ministers or a royal advisor on the fund’s official website.